ABOUT US

Your Trusted Toy
Supply Partner

ToyDirect is a professional toy manufacturer and sourcing partner with 5 years of experience delivering safe, innovative and high-quality toys to customers worldwide.

5+ Years Experience
30+ Countries Served
10+ Certifications
30+ Team Members
Learn More About Us
ToyDirect robot mascot at factory with delivery truck
Guangzhou City
Based in
Guangzhou, China
OUR STORY

Built on the Ground in China's
Toy Capital

We are not a factory. We are your eyes and hands in Chenghai. With deep industry knowledge and a trusted network of partner factories, we help global brands bring safe, high-quality toys to market faster and smarter.

OUR BRAND ARCHITECTURE

Two Brands, One Supply Chain

ToyDirect is the brand you talk to. Hatchx is the supply chain that delivers.

Front-end brand

ToyDirect

Your single point of contact for toy sourcing — product selection, quotation and customer service.

  • Sourcing & selection
  • Quotation & sampling
  • Customer service
Supply chain parent brand

Hatchx

The operational backbone behind ToyDirect — factory QC, warehousing and worldwide logistics.

  • Factory quality control
  • Warehousing & inventory
  • Global logistics
You Customer
ToyDirect Quote · Select · Serve
Hatchx QC · Warehouse · Ship
Delivery To your door
OUR CORE VALUES

What We Stand For

Innovation

We turn creative ideas into market-ready toys through continuous innovation.

Quality

Strict quality control ensures safe, durable, and reliable products for kids.

Trust

We build long-term relationships with honesty, transparency, and responsibility.

Collaboration

We grow together with our clients and partners around the world.

Sustainability

We care about our planet and promote eco-friendly materials and packaging.

OUR PROCESS

From Idea to Delivery

  1. 01
    Idea & Concept Share your idea
    with us
  2. 02
    Design & Sample 3D design & sample
    development
  3. 03
    Sample Confirmation Confirm sample &
    specifications
  4. 04
    Production Mass production with
    quality control
  5. 05
    Inspection 100% inspection before
    shipment
  6. 06
    Packaging Safe packaging &
    labeling
  7. 07
    Shipping Global delivery to your
    door
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