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About us
Who we are ?
Founded in 2023 and headquartered in Guangzhou, China, MS is a comprehensive designer toy company integrating original design and R&D, global supply chain integration, IP incubation, and customization services. Guided by the core philosophy of “Creating Surprises, Spreading Joy,” we are committed to providing diverse, high-quality designer toy experiences for global consumers and partners.
MS boasts an experienced design and R&D team that closely follows market trends, constantly innovating to create highly creative and collectible designer toys. The company leverages a well-integrated global supply chain to ensure that every stage, from design and production to sales, meets international quality standards. Additionally, MS actively incubates and operates various IPs, offering services such as original IP development, brand collaborations, and personalized customization to cater to different customer needs.
Scale Strength
As a leading innovator in the designer toy industry, we are committed to integrating original design, intelligent manufacturing, and a globally connected supply chain to provide a seamless, high-quality one-stop experience. From concept to production and worldwide distribution, we ensure excellence at every stage, bringing creativity, craftsmanship, and joy to collectors and enthusiasts across the globe.
- Professional team: 50+ designers, supply chain experts and operation team, fine control of the whole process.
- Intelligent Manufacturing: 5 Intelligent Production Lines, Cooperation with 20 Internationally Certified Factories
- Global supply chain: covering 100+ countries, strategic cooperation with many trendy brands and designers.
- Efficient Warehousing: Warehousing area of 30,000 square meters to ensure rapid global distribution.
What we do
1.Original Design Tide Play Blind Box
IP matrix: independently incubated iconic IPs such as “Little Mickey Series” and “Nuono Beast”, with original designs accounting for 100% of the total.
2.Worldwide purchase and wholesale of trendy toys
- International direct sourcing of top-notch goods: the agent of a number of overseas fashion toy brands, including Japanese healing hand-made dolls, European and American designer art toys and so on.
- One-stop product selection platform: provide 3000+SKU spot supply chain support, 48-hour speedy shipment
3.Enterprise Customized Services
- Full customization ability: from IP design, 3D modeling to production landing, the fastest 15 days to deliver exclusive solutions
Core Competence
01
Establishing a big data system for trendy trends, capturing global popular elements in real time
02
Support 300 pieces of small batch customization, quality control through the ISO9001 and other 30 certifications
03
Provide in-depth support such as marketing material libraries and data analysis tools for cooperative clients
History
MS was founded in 2006, with a vision to innovate and lead in the designer toy industry. Over the years, the company has rapidly grown, establishing itself as a key player in global markets. Combining creativity, quality, and strategic partnerships, MS delivers unique products to consumers worldwide.
Company Established
MS was founded with a focus on innovative design solutions. Initially, the company was engaged in small-scale design projects, building a solid foundation in creative development.
Expansion into the Toy Industry
MS expanded its business focus into the designer toy industry, identifying a growing market for high-quality, creatively designed products. This marked the beginning of MS’s transition into the global collectible toy space.
First Product Collection Launch
MS achieved its first major success with the launch of its inaugural product collection, which received widespread attention in the toy industry. This established the company as a key player and helped forge initial international connections.
Global Expansion & Partnerships
MS strengthened its presence in the global market by forming strategic partnerships with leading international toy designers and brands. The company expanded its distribution channels to Europe and Asia, increasing its market share and brand recognition.
ISO9001 Certification & Quality Management
MS achieved the prestigious ISO9001 certification, signifying the company’s commitment to maintaining high standards of quality management. This milestone allowed the company to further strengthen its relationships with global clients and expand its reputation for superior product quality.
Technological Advancements & Production Capacity Increase
The company invested heavily in advanced manufacturing technologies and streamlined its production processes. MS increased its production capacity, enabling the company to meet rising global demand while maintaining strict quality control standards.
Small-Batch Customization & Global Supply Chain
MS introduced small-batch customization, allowing customers to order products starting from just 300 units. This opened up new opportunities for collaborations with international designers and brands. Additionally, the company expanded its supply chain network to over 100 countries, ensuring faster production and delivery times for clients around the world.
Our Team
Jason brings
Jason brings 10 years of experience in brand management, business development, and operational strategy. Having worked with renowned lifestyle and entertainment brands, he has a strong understanding of consumer trends and market positioning. At MS, he oversees business operations, ensuring smooth collaboration between departments while driving innovation and market growth.
Michael Wang
Michael has 15 years of expertise in global supply chain management and logistics optimization. Before joining MS, he held key positions in several Fortune 500 companies, managing large-scale production and international supplier networks. His strategic planning and procurement skills enable MS to maintain seamless operations and high production efficiency across multiple countries.
David Chen
With over 12 years of experience in industrial and character design, David has led multiple award-winning projects in the designer toy industry. Before joining MS, he worked at a top international toy brand, where he specialized in concept development and 3D modeling. His expertise in blending aesthetics with functionality ensures that every product delivers a unique and immersive experience.
Our Team
Jason brings 10 years of experience in brand management, business development, and operational strategy. Having worked with renowned lifestyle and entertainment brands, he has a strong understanding of consumer trends and market positioning. At MS, he oversees business operations, ensuring smooth collaboration between departments while driving innovation and market growth.
Michael has 15 years of expertise in global supply chain management and logistics optimization. Before joining MS, he held key positions in several Fortune 500 companies, managing large-scale production and international supplier networks. His strategic planning and procurement skills enable MS to maintain seamless operations and high production efficiency across multiple countries.
Jason brings 10 years of experience in brand management, business development, and operational strategy. Having worked with renowned lifestyle and entertainment brands, he has a strong understanding of consumer trends and market positioning. At MS, he oversees business operations, ensuring smooth collaboration between departments while driving innovation and market growth.
Jason brings
Jason brings 10 years of experience in brand management, business development, and operational strategy. Having worked with renowned lifestyle and entertainment brands, he has a strong understanding of consumer trends and market positioning. At MS, he oversees business operations, ensuring smooth collaboration between departments while driving innovation and market growth.
Michael Wang
Michael has 15 years of expertise in global supply chain management and logistics optimization. Before joining MS, he held key positions in several Fortune 500 companies, managing large-scale production and international supplier networks. His strategic planning and procurement skills enable MS to maintain seamless operations and high production efficiency across multiple countries.
David Chen
With over 12 years of experience in industrial and character design, David has led multiple award-winning projects in the designer toy industry. Before joining MS, he worked at a top international toy brand, where he specialized in concept development and 3D modeling. His expertise in blending aesthetics with functionality ensures that every product delivers a unique and immersive experience.
